Supermodel of the World (Ford Supermodel of the Year, formerly Face of the 80s) is an international modeling contest established by Eileen Ford in 1980. The contest showcases young fashion model entrants from over 50 countries in order to discover new talent for the fashion industry.
The winner of the international final event receives the industry's largest prize, a $250,000 modeling contract with Ford Models. The two runners up receive contracts of $150,000 and $100,000 respectively.
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